A little goes a long way. Start with a small amount (pea-sized for clays, 2–3 sprays for styling products), then adjust based on your hair length and hold preference.

Yes — every product is formulated to perform across straight, wavy, curly, and coily hair. The key difference is how much you use: finer hair typically needs lighter amounts for volume and control, while thicker or curlier hair can handle more product for stronger hold and definition.

Yes. All formulas are made with gentle, hair-safe ingredients designed for consistent, everyday use. They cleanse, condition, and style without harsh sulfates or damaging buildup, making them suitable for regular routines without stressing the hair or scalp.

Most styles hold strong all day. Our high-performance formulas are designed to keep your hair in place from morning to night, even through heat, movement, and long hours. For extremely active days, a small touch-up or reactivation with a bit of water is usually all that’s needed.

Yes. All styling products are water-friendly and designed to rinse out cleanly with a normal shampoo routine. You won’t deal with greasy residue, buildup, or that heavy, stuck-in feel — everything washes out easily at the end of the day.