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Executive Matte Clay Strong Hold & Natural Look

Executive Matte Clay Strong Hold & Natural Look

Regular price $25.00 CAD
$25.00 CAD Sale price Regular price $32.00 CAD
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A strong-hold matte clay built for men who want rugged, textured, masculine styles with real staying power. Gives thicker density, controlled separation, and a naturally lived-in look that stays defined without shine, grease, or stiffness, perfect for bold, confident styling.

  • Strong, sculpted hold built for textured or messy looks
  • Density-boosting formula makes thin hair look fuller
  • Zero-shine matte finish for a clean, rugged appearance
  • Reworkable structure for quick fixes throughout the day
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Cruelty-Free & Vegan

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No Harsh Additives

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Clean Water-Based Formula

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Fast Shipping

 Why You’ll Love It

100% Vegan & Cruelty-Free — No animal testing, no animal-derived ingredients
Clean Water-Based Formula — Free from harsh chemicals, sulfates, and synthetic additives
Dermatologist-Tested — Safe for all skin types, including sensitive skin
Loved by our community — Join thousands who've made the switch to our formula

How It Works

  • The clay’s mineral-rich base binds to each strand, giving your hair added grip, structure, and texture.
  • Micro-particles inside the formula absorb excess oil, which keeps hair matte and lifted throughout the day.
  • Its creamy consistency makes it easy to spread, then sets into a strong, matte hold as it dries.

What It Helps With

  • Styling messy, textured, or natural hairstyles that rely on separation and grip.
  • Keeping medium or thick hair controlled without weighing it down.
  • Adding quick volume to flat roots or lifeless hair.
  • Achieving a natural, photo-ready finish that looks clean and modern.

Loved by our community

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Concerns

  • 1

    Matte products feel dry or chalky

  • 2

    Thick hair is hard to control

  • 3

    Products make hair shiny or greasy

  • 4

    Hard to restyle during the day

  • 5

    Hair looks thin after styling

Benefits

  • 1

    Smooth, creamy application that settles into a clean, natural finish.

  • 2

    Stronghold clay keeps even heavy hair in shape for hours.

  • 3

    Zero-shine matte formula keeps things fresh, textured, and natural.

  • 4

    Flexible hold allows quick fixes without needing more product.

  • 5

    Builds density, definition, and separation for a fuller look.

How to Use

  1. Start with a small amount and warm it well between your palms until soft.
  2. Apply evenly on dry or slightly damp hair, focus on roots for lift and ends for separation.
  3. Use fingers to shape into a textured style or a comb for a cleaner look.
  4. Add more only if needed to build extra volume or a stronger structure.

How it works

  • The clay’s mineral-rich base binds to each strand, giving your hair added grip, structure, and texture.
  • Micro-particles inside the formula absorb excess oil, which keeps hair matte and lifted throughout the day.
  • Its creamy consistency makes it easy to spread, then sets into a strong, matte hold as it dries.

Frequently asked
questions

What is the difference between your Matte Clay and your Matte Cream? plus-icon

The Clay gives you stronger hold and a drier, more textured finish — it is better for thicker or coarser hair and styles that need to stay put all day. The Cream is softer in hold and leaves a slightly more natural, lived-in look — better for finer hair or anyone who wants a style that still moves. If you are unsure, go with the Cream first. Most guys find it more versatile for everyday use.

Why do most of your products have a matte finish instead of shine? plus-icon

Because most men do not want to look like they tried too hard. A high-shine finish can look great in certain contexts but it draws attention to the product, not the hair. Matte finishes look natural, intentional, and clean — like your hair just looks good, not like you spent twenty minutes on it. That is the look we are building for.

Can I layer products — for example, use the Sea Salt Spray and then a Clay on top? plus-icon

Yes, and we actually recommend it. Start with the Sea Salt Spray on damp hair for texture and volume, let it dry, then work a small amount of Clay or Cream through for hold and shape. The spray does the heavy lifting on structure, the styling product locks it in. Just go lighter on the clay than you normally would — a little goes further when there is already product in the hair.

Why is Jones Horizon priced in Canadian dollars? plus-icon

Jones Horizon is a Canadian brand, so our prices are listed in CAD by default. If you are shopping from the US or elsewhere, your payment will automatically convert at checkout based on your card's exchange rate. As a rough guide, our products typically land in the $18–$20 USD range — competitive with any premium grooming brand on the market.

How long will one jar or bottle actually last me? plus-icon

For most guys using it daily, a jar of Clay or Cream lasts around six to eight weeks. The Sea Salt Spray runs about four to six weeks depending on how heavy-handed you are. A little goes further than you think — start small and work up from there.